adidas Originals | The Original

Agency: Johannes Leonardo
Client: adidas

adidas® Originals presents a new campaign directed and shot by Thibaut Grevet for Spring Summer 2025 — featuring the classic Superstar, Samba, and Spezial silhouettes.

This season, it’s all about being the Original within the crowd — and feeling a sense of pure freedom, even when surrounded by a thousand others.

The Original.

Shot in Belgrade, Serbia