adidas Originals | Original Forever
Agency: Johannes Leonardo
Client: adidas
Created in collaboration with director Leigh Powis of ProdCo and adidas, this is the story of band and fan coming together, as crowd surfers lead us through time towards the front of the stage.
Set to Oasis’ iconic first single “Live Forever,” this was the first time Liam & Noel Gallagher were seen together, outside of their Live ’25 tour announcement, in over a decade. The adidas x Oasis collection features throughout, while the brothers are the anchors of the film—the two faces the world have waited for years to see, finally back together.
Directed by Leigh Powis
Photographed by Lauren Luxenberg
Shot in London, England
The Oasis x adidas lookbook continues the story of band and fan, in a timeless series capturing moments in the crowd. Lensed by celebrated photographer Lauren Luxenberg, supported by archival imagery from photographers Mick Hutson, Paul Slattery, and Tom Sheehan.