Originals SS24
Agency: Johannes Leonardo
Client: adidas
For SS24, adidas® celebrates the three flagship shoes born from 70s UK Terrace culture — Samba, Gazelle, and Spezials — and how they have made their way into our contemporary culture in thousands of ways.
In this campaign, we see the vast subcultures and communities that have defined what Originals means today — all on one street, in one single take.
Directed and Photographed by Vincent Haycock